Going long (buying): If you believe a stock's price will rise, you buy the CFD. You do not become a shareholder, but you profit from the upward price difference.
Going short (selling): If you believe a price will fall, you can sell the CFD. This ability to profit from falling prices is a key advantage of CFDs over traditional stock investing.
Key Takeaway: Stock CFDs provide flexible, leveraged access to global equities. The ability to go both long and short makes them powerful tools — but leverage demands disciplined risk management.